16.04 - Automating Operational Response Planning and Execution Based on Business Situational Awareness on Social (and Other) Media

Project - Summary

Business Situational Awareness refers to the use of Situational Awareness (SA) techniques in business settings. The traditional SA framework can be described as containing three different facets, i.e. SA States, Systems and Processes. This dichotomy assumes a rather fine grained model about the organizations or entities that share and sue the SA and it is mostly concerned about the CA within organizations.

We take a data driven approach to Business SA based on the social (and other) media data. In our approach we have only three simple concepts: 1) Entity of interest (EI), be it a brand, a company, etc. 2) Information about the EI that spreads in 3) a graph, e.g. social media. In the above scenario SA equals to the awareness of graph state given the EI and the dominant information about it. We will build heavily on the results of the CVDI project Holistic Approach to Meme Evolution in Social Graphs, which will give us tools for understanding and modeling information spread and evolution in social graphs. In this project we will concentrate on acting on the information conditioned on the EI and automating the action planning by automatically harvesting and providing situation relevant information, suggesting relevant actions on the underlying social graph and in simple cases automatically executing those actions.

By nature this project has been an “engineering: project with many different technological aspects that are needed in order for reaching the end goal. This work is still ongoing on many of those aspects, and we will continue working on those in the future outside the scope of this project. We will highlight only the most important and the most mature (as of now) aspect of the project in this report.

Project - Team

Team Member Role Email Phone Number Academic Site/IAB
Petri Myllymaki PI Not available Not available University of Helsinki
Jukka Perkio PhD Student Not available Not available University of Helsinki
Joel Pyykko PhD Student Not available Not available University of Helsinki

Project - Deep Dive

Project - Documents

FilenameFilesizeLast modified
16.04_year_5_poster.pdf556.2 KiB2019/08/22 13:21
16.04_year_5_presentation.pdf132.9 KiB2019/08/22 13:21
16.04_year_5_final_report.pdf1.6 MiB2019/08/22 10:47
projects/year5/16.04.txt · Last modified: 2019/08/22 10:48 by sally.johnson